About

in 2014, a built-out land cruiser and a tacoma pulled into the same parking lot

Dropping their respective kids off at school and noting the other’s oversize tires, sliders, roof racks, and steel bumpers, the drivers—future Kraken Electrical Systems founders Eric and Brandon—knew right away they’d hit it off.

Having spent their respective careers helping others achieve their goals—Brandon as an aerospace engineer, Eric in marketing and high-tech sales—both felt ready to build something for themselves.

Over their last decade of building vehicles for overlanding, both Brandon and Eric had noticed a huge gap in the industry: wiring was an afterthought, challenging, and often unsafe… and they made it their mission to improve it.

Four years of prototyping, testing and some healthy trial and error later, that solution is the Kraken Electrical System: a best-in-class solution for protecting your vehicle’s auxiliary electronics while dramatically improving accessibility and expandability.

“We built something that we’re proud to have in our own vehicles; that our friends want to use in their vehicles. That, when we show it to people, they can’t believe it didn’t exist before.”